Dulux Trade’s new look, Armstead replaces Glidden
As part of a £12m investment programme AkzoNobel has announced a new look for Dulux Trade, including new metal tins, and a series of product and service developments.
The overhaul of Dulux Trade packaging is designed, say Akzo, to give the brand a more professional look and help decorators to demonstrate the quality, performance and value of trade coatings to their customers.
In addition, AkzoNobel will launch its new trade paint brand Armstead Trade, which will replace Glidden Trade. Available at Reeds Wantage from mid-May this year, Armstead Trade is formulated to give a reliable finish at a competitive price, designed to complement the Dulux Trade offer.
Jenny Hall, Marketing Director for the UK Professional Brands at AkzoNobel explained. “Following research, we uncovered the need to improve people’s perceptions of the professional decorating industry. We want to stimulate the market to encourage more homeowners to want to use a decorator and to get commercial specifiers to reappraise the role of decorative paints, and then in turn, re-establish the reputation for high levels of professionalism across the industry.”
“Going beyond the new look for Dulux Trade, 2014 will see the brand retain its focus on quality products and services, as well as sustainability, with key improvements across its core emulsion range and new product launches in water-based trim solutions “, she concluded.